Some 3,000 women entrepreneurs in Guyana are expected to benefit and grow their businesses using the Her Venture phone app which launched here on Tuesday.
The app, which can be downloaded for free, was developed by the Cherie Blair International Foundation for Women in 2018 and now has over 40,000 users worldwide. The mobile app was officially launched at the UK High Commission residence in Georgetown in partnership with Action Invest Caribbean Inc. – a local business development company.
Action Invest Caribbean Managing Director Davitri Doerga said it was through partnership and business training that led her to become one of Guyana’s successful businesswomen for over 20 years. years now.
“Our goal is to provide a field implementation of the foundation’s women’s mobile learning app and to provide at least 3,000 women micro and small business entrepreneurs with the knowledge and skills to develop with success in their businesses, ”Doerga explained.
The project is made possible with funding from ExxonMobil Guyana and will also train 25 women entrepreneurs using the Foundation’s Road to Growth program.
Action Invest has supported thousands of people through its coaching, marketing and training programs. It is also the first Guyanese training company to be ISO 1009 certified and has been selected to provide ISO training to other local companies.
“I believe the Her Venture app will provide the level of education and business support that will allow thousands of current and future female entrepreneurs to learn, earn and contribute more,” Doerga said while urging people to download and start using the app.
Cherie Blair Foundation CEO Helen McEachern joined the launch via zoom; she said it is a fact that women entrepreneurs are more likely to invest in their families and communities and that their businesses are also more likely to provide more services and opportunities. McEachern said the foundation has been working with ExxonMobil since 2015 to raise funds to empower women.
According to McEachern, 175,000 women have been able to maintain and grow their businesses in more than 100 countries using the Her Venture app. She further explained why they teamed up with Guyana.
“According to the World Economic Forum, Guyana ranks 105th out of 156 countries in terms of gender equality in terms of participation and economic opportunities.
“We believe this is a suitable environment for initiatives such as the Her Venture app and we are excited to bring it to Guyana today,” said McEachern.
The mobile app is fun and flexible and offers on-the-go business training with five- to seven-minute sessions. It also teaches users how to manage business cases, access finance, digital marketing, and e-commerce.
“Our reviews have shown that women love the app.
“This has been a vital resource for women in these countries throughout the pandemic, providing them with access to the skills needed to transform their businesses,” McEachern said.
Social Services and Social Security Minister Dr Vindhya Persaud, who also attended the event, said the government is aware of the need to empower women as a sustainable means.
“This is a wonderful opportunity for women across the country to benefit from entrepreneurship, the opportunities and, most importantly, the mechanism to ensure that their entrepreneurial opportunity turns into something that not only will benefit them, but by extension their family and their community, ”said Minister Persaud.
The first female British High Commissioner to Guyana, Jane Miller, congratulated the foundation and Action Invest for creating this opportunity for women in Guyana.
Since its launch in 2018, Her Venture has supported more than 41,000 women entrepreneurs in Kenya, Indonesia, Vietnam, South Africa and Nigeria.