Advancing Women in Product Partners with Madrona Venture Group and Madrona Venture Labs to bring new content and educational experiences to members

SEATTLE – (COMMERCIAL THREAD) –Advancement of Women in Product (AWIP), a 501 (c) (3) nonprofit that empowers women and underrepresented groups to enhance their skills and careers in senior technical, engineering and product roles, announced its partnership with Madrona corporate group and Madrona Venture Labs to accelerate the professional advancement of tech workers and entrepreneurs in the Pacific Northwest and beyond.

AWIP works with over 16,000 members around the world to help them advance their careers and become product and technical leaders. Madrona Venture Group is the leading venture capitalist in the Pacific Northwest. In its 25 years of investing in technology companies, the company has completed 21 IPOs and has helped companies as diverse as Amazon, Smartsheet, Rover and Redfin grow and prosper. Madrona Venture Labs, a start-up studio that works with founders to help them realize their vision by bringing experts to the table, is also part of the partnership. Working together, AWIP and Madrona plan to combine efforts to further close the skills gap that women and other underrepresented groups face as they step up to leadership, founding and executive positions. .

“Partnering with Madrona Venture Group and Madrona Venture Labs was a natural fit for AWIP,” said Nancy Wang, Founder and CEO of Advanced Women in Product and Managing Director of AWS Backup at Amazon Web Services. “Both organizations are committed to helping women and diverse groups build their knowledge and skills in the areas they need so they can grow and thrive in leadership roles. We’ll collaborate on everything from technical courses to navigating your first seat on the board to ensure our members are constantly receiving the support and new knowledge that leads to their success.

“We have been incredibly impressed with AWIP and its ability to provide valuable advice to members, many of whom include the founders and the teams we work with, on how to be successful in the tech industry,” said Hope Cochran, Managing Director of Madrona Venture. Group. “We have always taken a hands-on approach to helping the businesses we work with grow, so it’s critical that we partner with organizations like AWIP to expand education and skills-based experiences, as well as opportunities. networking, which we know makes a difference. on how women and other under-represented groups can advance their careers in tech. ”

New educational content and experiences will provide resources to AWIP members covering both technical and managerial topics, including:

• Executive roundtables, which premiered virtually on 12/11/20, with Hope Cochran, Managing Director of Madrona Venture Group and CEO of OnBoarding Women, with a group of VP and C-level women in technology to discuss how best to approach to be appointed to public boards

• 2021 Future Founder series, to pave the way for founders and employees of more diverse startups

• Collaboration for AWIP’s upcoming Coursera Cloud Fundamentals course, in partnership with Amazon Web Services

“Madrona Venture Group and Madrona Venture Labs are pillars of the startup community. Our AWIP members have a lot to gain from the Madrona team’s years of insight and experience navigating the world of entrepreneurship. This partnership is just the first step in better serving AWIP Seattle and our community as a whole, ”said Emily Kruger, AWIP Seattle Chapter Manager and Vice President of Product, Kaskada.

“We look forward to working with the AWIP team, in particular the Future Founder seminar series that we will be hosting in 2021,” said Sudip Chakrabarti, Partner at Madrona Venture Group. “Our technical founders and AWIP members deserve every opportunity to get the training and support they need to grow and secure a place at the leadership table. ”

To join AWIP and access the content of the upcoming partnership, go to advancefemmeproduit.org.

About the advancement of women in products

Advancing Women in Product (AWIP) is a 501 (c) (3) nonprofit with more than 16,000 members who are dedicated to advancing the careers of women and under-represented groups around the world so that ‘They can become product and technical leaders and fill the gaps in the management roles that their members face as they move from mid-senior. By focusing on skills-based workshops, advocacy and mentoring, AWIP evolves from senior level and managerial roles to managerial positions.

AWIP has chapters in Seattle, San Francisco, New York, Paris, London, Berlin, Boston and Chennai.

AWIP is the proud recipient of the Amazon Grant in the AWS / Amazon Community 2020 (AITC) for our contributions to women and other minorities during COVID-19.

For more, please visit advancefemmeproduit.org.