Scott P. Arroyo 
Branded Payments Provider Blackhawk Network acquired a minority stake in Wogia Singapore-based rewards and incentives company.
“The collaboration will accelerate the growth of rewards and incentives across Southeast Asia and provide solutions for companies in APAC that are reviewing their rewards strategies in the wake of the pandemic,” Blackhawk said in a statement. . Press release Sunday (January 30).
The company says its investment will give Wogi a “more robust business framework” and enable it to offer a wider selection of gift card rewards, while giving Blackhawk greater access to rewards, incentives and digital gift card content first in countries such as Singapore, Hong Kong, Malaysia, Thailand, Philippines, Vietnam and Indonesia.
Read more: Blackhawk Network: 2021 was the year of the consumer
“Digital rewards are very popular in the APAC region, and there are many applications for organizations to leverage these rewards,” said Mark Singer, general manager of Asia-Pacific, Blackhawk Network. “For example, companies can leverage smart rewards and incentives to help increase revenue and streamline business processes by boosting engagement and improving employee, partner, and customer satisfaction.”
Wogi works with over 700 content and gift card payment providers to deliver rewards to over 300 B2B and B2C businesses. Working with Blackhawk will give its customers access to an even greater share of rewards, including personalized cards for individual recipients.
“With Blackhawk’s support, we will have the opportunity to expand our offerings and pursue growth opportunities for our business and our customers’ businesses,” said Pavlina Atanasov, founder of Wogi and senior vice president. “Robust, modern reward programs can create meaningful competitive differentiation for organizations seeking valuable market share, and by expanding our capabilities, we will help our partners – and our company – tap into the latest and greatest reward options. reward.”
Read more: Carrefour operates the Blackhawk network for branded gift cards
Earlier this month, Blackhawk formed a partnership with grocery store Carrefour Group to run its third-party gift card program in several countries in Latin America and Europe.
This collaboration allows Carrefour to offer gift cards from international and local brands, including retailers and gaming and entertainment platforms.
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