The Brunswick Boat Group has announced the formation of The Venture Group, which will be made up of four of Brunswick’s leading boat brands: Bayliner, Heyday, Quicksilver and Uttern. The group will be led by Keith Yunger, who was most recently the chairman of Bayliner.
The Venture Group will give Brunswick Boat Group the opportunity to leverage the capabilities and best practices of all key functions of the group, enabling these four brands to accelerate their progression towards quality, technology, class-leading customer service. global and superior navigation experience.
“Each of these brands is well positioned to support the goal of expanding participation and access to boating by providing a gateway to affordable, safe and exceptional boating experiences to a growing and diverse group of global customers,” Brunswick Boat Group President Huw Bower explained.
Corey Duke, who has been appointed CEO of the Bayliner and Heyday brands, and Benoit Verley, who will assume the role of CEO of the Quicksilver and Uttern brands, join Yunger at the helm of the Venture group. Duke and Verley will both have full responsibility for directing business activities – including sales, marketing, customer service and product portfolio management – for their respective brands. Mike Fritts will lead the group’s operations and will be responsible for manufacturing, supply chain and logistics. New product development will be led by Jonathan Flesher.
“I am privileged to work with this team of passionate and experienced leaders,” said Yunger. “Together with our formidable network of resellers and sales support, I am confident that we will focus more on these leading brands and the market, while taking full advantage of proven engineering and operating practices that will strengthen our enterprise. ”