The sharks on ABC’s “Shark Tank” became a hook, line and sinker for a Charlotte company and her custom swim goggles on the Friday night show.
Bo Haaber and Rasmus Barfred took part in the hit reality TV show to present THEMAGIC5 swimming goggles produced by the company they founded. Former Danish professional swimmer Niklas Hedegaard is also involved in the management of the company,
The glasses adapt to the contours of the buyer’s face using advanced robotic technologies and 3D printing. After purchasing a pair of glasses from the company’s website, customers use a smartphone app to scan their face, which takes about 13 seconds, Haaber told the Charlotte Observer last week.
All of the “Shark Tank” sharks ended up bidding on the possibility of investing in the product.
Shark Robert Herjavec, whose daughter is a competitive swimmer in Canada, won the auction with her $ 1 million bid for a 6.5% stake, Swimming World reported.
Shark Mark Cuban then teamed up with Herjavec, whose offering was one of the biggest in the show’s 13 years, according to the magazine.
Haaber and Barfred could not be immediately contacted by The Observer on Saturday.
In an interview with The Observer for an article published Thursday, Haaber said the company had “done something that no one else had done before.”
The bespoke glasses are also waterproof and made without suction around the eye, he said.
“It’s completely personalized,” Haaber said. “Every glasses that come out of Charlotte is different.”
Despite the custom fit, the price range – starting at $ 55 – is similar to other high-end eyewear, Haaber and Barfred said.
“So our glasses are not more expensive than other glasses, you just get a personalized (fit),” said Barfred.
The company is growing rapidly and plans to expand its custom technology into other areas such as gas masks, diving masks, face masks and goggles. So when the producers of “Shark Tank” approached them in June to apply for the show, they took the plunge.
“We wanted to get help from investors on this,” Haaber said. “The rest of the products would be pretty easy with our technology. “
Prepare to meet sharks
Since the company was founded four years ago, most of THEMAGIC5’s investors have been family and friends. But the Danish natives said they weren’t nervous until they encountered Cuban sharks Herjavec, Lori Greiner, Kevin O’Leary and Nirav Tolia.
“We were very naive about its size,” said Barfred. “Our nerves were a little calmer than if we had been local and knew them. ”
They had been preparing for weeks with two producers after being chosen from 40,000 companies to appear on the show. They learned about two weeks ago that their segment would air on Friday.
Yet the experience took them by surprise.
“I still remember the look when we looked at each other just before we walked down the aisle and into the tank, we were very nervous,” said Barfred. “We were like ‘Wow, this is great.’ “
“It’s the most intense thing I’ve ever experienced,” Haaber said.
Without giving any spoils on the show, Haaber and Barfred said they were surprised by the heated discussions between the sharks and also by their acquaintances.
“When we enter the tank, they don’t know anything about the business. We were surprised at how quickly they were able to digest the type of business we were and the value of the technology we have, ”said Barfred. “It wasn’t about being critical; they really wanted to understand the business.
While Haaber and Barfred were low key in the recent interview about what happened on “Shark Tank,” they said even if the swim goggles have the backing of top athletes such as American swimmers Matthews Grever and Zane Grothe and American triathletes Rudy Von Berg, Ben Kanute and Matt Hanson, the custom fit has a much wider appeal.
“It’s aimed at the elite and the best swimmers, but it’s the leisure market where we have the most volume,” said Barfred.
This story was originally published October 30, 2021 1:50 pm.