Chattybao is founded by Kumar Aditya, former commercial director of
, and Varun Gupta, former director of B Capital Group. It connects users to local stores and provides shopping experience on WhatsApp. Users will be able to discover, chat, order and get home delivery from their local merchants, without the need to download multiple apps.
The company says this will help offline merchants better compete with other online players.
“The entrepreneurial spirit of local businesses in India has always helped them survive and compete against bigger players,” said Aditya, co-founder of Chattybao. “Chattybao will greatly enhance their ability to deliver an e-commerce experience to their users, helping them to compete effectively with online gamers.
“Small merchants and service providers are the backbone of India’s retail industry,” said Kanika Mayar, Partner, Vertex Ventures Southeast Asia and India.