Dnata, the world’s fourth largest airline service provider, has announced a joint venture agreement with leading independent travel company Travel Counselors, to launch a revolutionary service-based travel model in the United Arab Emirates.
The company is currently recruiting and the service is expected to begin in April of this year.
To establish the joint venture between dnata and Travel Counselors, the new partnership aims to recruit 20 agents across the UAE by the end of the year and provide them with all the tools, training and ongoing support to enable them to manage and build their own relationship-based travel businesses from home, then roll out the model to the rest of the CCG.
These recruits will be experienced travel professionals or those with a desire to provide excellent customer service, demonstrating a passion for travel and a willingness to run their own business.
Founded in 1994, Travel Counselors is a global travel agency with a distinct personal touch. The company‘s clients benefit from their own personal travel advisor who takes pride in getting to know their clients personally, providing them with the highest level of personalized service and taking care of all their travel needs, down to the smallest. details.
Travel Counselors currently have over 1,100 home business travel counselors in the UK, Ireland, the Netherlands, South Africa, Australia and Canada, all running their own home businesses while being supported by more than 240 employees from its UK headquarters and global offices around the world. . The partnership with dnata represents the first joint venture of Travel Counselors.
The joint venture will operate in the United Arab Emirates as travel advisers; the partnership will combine dnata’s market experience, industry contacts and supplier relationships with Travel Counselors’ proven track record in recruiting the best home travel professionals, providing them with all the tools, technology and the support needed to develop extremely successful home-based travel businesses. Advisors in the UAE will be able to sell a full range of travel products, benefiting from both the company’s existing global travel offerings and its new partnerships with key suppliers in the region.
In keeping with dnata’s goal of “delighting our customers”, the travel counselor approach will provide an intimate and personalized travel service that customers can enjoy without leaving their homes. Each client will be assigned their own personal travel advisor who will provide a highly personalized service tailored to each individual’s specific travel needs, using the company’s award-winning technology to create bespoke travel itineraries.
âFor dnata, entering into a relationship-based consulting service was a natural progression as we are constantly looking for ways to connect with the local market on a personal level,â said Iain Andrew, Division Executive Vice President for dnata travel services. “The business model and the proven track record of travel counselors are a perfect fit for our business and we are confident that our partnership will not only benefit both companies, but especially the residents of the United Arab Emirates.”
âAs a company, we continue to grow and have proven that our highly relational business model can thrive even in the most difficult economic climates,â said Steve Byrne, Managing Director of Travel Counselors. “We felt it was the right time to take our expansion strategy to the next level and believe the UAE market is ideal for us – the economy is strong and it is strategically located for future expansion. . “
The Dubai operation will be led by Harvey Lines, a seasoned industry professional, former director of Middle East operations at business travel company Wings Travel Management and previous roles at British Airways, including responsibility for BA’s business activities in the Middle East, Pakistan and Central. Asia. He will be responsible for moving the business forward in the UAE, recruiting and supporting the best agents, from both leisure and corporate travel, to set up their own business as travel counselors.
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