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Drew University business students develop startup ideas in entrepreneurship class
Fall 2021 projects inspire students to think big
January 2022 – Eleven students from Drew University’s entrepreneurship class spent the fall 2021 semester developing a startup idea and accompanying pitch deck.
To illuminate the many facets of their business ideas, students learned key start-up concepts such as product-market fit, Level 5 leadership, total addressable market, go-to-market strategies, and the Lean Canvas. . They also read Peter Thiel’s bestseller, Zero to Oneand covered case studies on Tesla, Lululemon Athletica, Airbnb, Etsy, Uber, Rent the Runway, and WeWork.
Some students created a fourth sector business — “for-profit” businesses that rely on the private sector to solve public sector problems. Others have been inspired by their personal experiences in the United States and abroad.
Here are some startup ideas:
Nicolas D’Eufemia C’22
Major: Media & Communications
Project: Finding a Guide
Nick is an avid angler who has been on dozens of guided fishing trips around the world. He developed a business concept, Find a guidewith a website and a mobile app. Find a guide connects experienced anglers dedicated to the sport of fishing with anglers looking to venture into new geographic areas. When traveling to fish, anglers often don’t know where or when to go, what gear to use, or what has worked best for other anglers. Experienced local guides can help you. Find a guide also provides a way for experienced anglers to profit from their knowledge without having to build and promote entire businesses. As part of his market validation research, Nick contacted world renowned angler Patrick Sébile for consultation. It also took into account the rise in popularity of fishing during COVID-19, including a 10% increase in the number of female fishermen. A fourth sector, or for-profit enterprise, Find a guide encourage and support the capture and release practices as part of its corporate mission.
Talha Ahsan Siddiqui C’21, G’24
Project: e-Bkye Jadea JV – The mobility revolution for Pakistan and Indonesia
As someone who had first-hand experience of the noisy, stuffy, emission-filled roads of Karachi and Jakarta, Talha developed his business idea around green mobility. His company, e-Byke Jadea JV, is reportedly bringing affordable electric motorcycles to cities across Asia by first expanding into Pakistan and Indonesia. For his electric motorcycle, he chose Yadea JV, a recognized brand that currently has a 98% market share in China. Its go-to-market plan includes manufacturing the bikes locally in Pakistan and Indonesia to cut costs. E-byke’s extensive green mobility ecosystem would include bike rentals, battery charging and swapping stations, and a network of franchised dealerships. After developing the initial dealer network, Talha would expand e-Byke Jadea JV to other Asian markets.
Sungoh C’22 Park
Project: All About Style
Sungoh has developed a commercial concept around a mobile application, All About Style, a peer-to-peer community network that connects hairdressers and clients with features that go way beyond booking hairdresser appointments. The app was inspired, in part, by the experience of one of Sungoh’s friends who had trouble explaining how he wanted his hair cut to a stylist. In his speech to the class, Sungoh mentioned that KaKao Hair Shop, a popular hair appointment app used in South Korea, is not available for small hair salons, which provides an opportunity for All About Style. Not only would All About Style showcasing trending hairstyles from around the world, it would maintain detailed stylist biographies so that consumers can easily find a qualified local stylist for the exact haircut they have in mind. The app would encourage community and dialogue among members. As part of its social mission, All About Style would provide free haircuts to underserved populations as well as free training for aspiring hairdressers.
Deyna N. Cubillos Rozo
Au Pair Program
Project: Mkt Easy
Deyna decided to tackle an important problem in Latin America, mainly the limited availability of resources for social projects that underserved populations desperately need. The organization of Deyna, easy market, would develop and manage a new crowdfunding platform to bypass traditional funding processes often mired in bureaucracy and corruption. Its peer-to-peer platform would connect donors with organizations seeking to improve social conditions in local Latin American communities by leveraging educational programs. From its home country of Colombia, Deyna’s organization would market the platform using local TV, radio and newspaper ads and try to attract interested parties. Once established in Colombia, easy market would move to Mexico and eventually the United States
Brianna Santiago C’22
Major: Psychology, Commerce
Project: Fly Kicks
Brianna spent the last summer working in a sneaker store answering customer questions. The frustration she witnessed when customers couldn’t properly describe the sneakers they were looking for inspired Brianna’s company, Flying Kicks. A photo app designed to help consumers easily identify sneakers they may have seen around town, Flying Kicks would determine the exact brand and model of sneakers from a photo. The app would locate the sneaker online for the user, provide price and available sizes by location. As part of its mission, Flying Kicks would donate one pair of sneakers for every 100 pairs purchased on the app, and the company would also support the Finish Line Youth Foundation’s Special Olympics. Brianna is considering Flying Kicks like having a customer service team to answer questions about sneakers and would like to eventually expand the app to other types of shoes including boots, heels and sandals.