When Founder and Chief Strategy Officer Chase Sabina created The backcountry group in 2017, his initial goal was to create a creative agency that fully utilizes his experience and expertise as a former brand photographer and influencer.
Shortly after starting his agency, startups and large corporations that benefited from Sabina’s skill in creative advertising campaigns turned to him for advice regarding their content marketing. During this time, The backcountry group grew from a creative agency to a business management consulting firm, negotiating and closing deals as retainers for several startups, private equity firms, and Fortune 500 listed companies. For a time, it worked for Sabina and her team.
When Covid-19 hit the world, Sabina decided to take a step back and reassess her company’s business model and assess how to allocate her time, energy and resources appropriately. It turned out to be the right decision for Sabina. While most businesses struggled to stay afloat during the pandemic-induced financial crisis, Sabina decided to leave behind the traditional brick-and-mortar model of a management consulting firm and transform her agency into a venture capital firm.
The backcountry groupSabina’s new business model allows Sabina to invest capital in partner companies to ensure their growth. He set up contracts with partners that stipulated deferred payments, equity and seats on the board of directors of each company. This type of setup ensures that The Hinterland Group‘s vision for the business is respected and that the voice of the team is heard and essentially gives the business a stake in every project.
What sets The Hinterland Group apart from other businesses is that it provides resources in terms of human capital for the campaigns and marketing aspect, as well as financial capital to deal with the decline in business revenue due to the Covid-19 pandemic.
More than just a business looking to invest and acquire capital, The backcountry group goes beyond the simple function of a venture capital company. Sabina aims to provide Hinterland Group partners with the necessary tools, assets and capital.
The Hinterland Group believes that in a post-Covid-19 world, consumer-facing brands would soon experience an influx of customers eager to spend their money. Sabina expects The Hinterland Group to earn millions of dollars in return on investment. Since The Hinterland Group began operations under the new business model, it still has its stable installments funding its venture capital and holds millions of dollars in equity in partner companies.
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