A new pioneering jobs and skills brand is set to emerge in the South East Wales talent landscape – with the launch of Venture, the new skills and talent center of Cardiff Capital Region (CCR). Suzanne Chesterton, Marketing and Communications Manager for the RCC explains the logic and thinking behind the new brand name;
At some point in brand development, there is a moment of truth when the brand has to make a promise based on its purpose.
“Building a new brand is a good balance at the best of times” explains Suzanne “Incorporating not only the mission, vision and values, but also aligning the many different moving parts you would expect from a service that engages a wide range of stakeholders. But for all of the discovery sessions, mood boards, proposal developments, and focus groups that can be undertaken, each new brand needs to get to a point where it can stand in the light of day and make a difference. promise based on a convincing objective. We came to that moment of truth when our research told us that the Venture brand epitomizes the journey people and organizations travel every day in search of new opportunities, new skills and continuous improvement. So, Business is a continuous journey, as well as a destination where employers, employees, candidates, skill providers, students and those who simply want to develop their professional capital can meet, match, learn and grow continuously.
Encapsulate the path traveled every day by people and organizations in the quest for new skills and continuous improvement
“A strong service brand also has an aspiration at its heart, with one foot in the present and one foot in the future. So Venture for us also refers to an effort – an effort that requires the commitment of everyone involved. It’s a challenge, with an element of daring and risk – which I think are inherently present in any new role or business that any of us take on. So we think it’s a good representation of what service is, what we’re trying to accomplish – and the full spectrum of emotions associated with either recruiting a new colleague into a tight-knit team, or also to the emotions associated with creating that big decision and taking the next step in the career ladder.
“In essence, Venture was born to both improve the employability of people and foster the success of organizations in our region. Venture programs and initiatives are there to evolve based on the mutual needs of people and organizations. The future has never been more uncertain and never more exciting – with Brexit, automation, AI and the Green Revolution reshaping our region’s labor market and talent pool. Business has arrived to help make this change an overwhelmingly positive change, for employers and employees of all shapes and sizes and in all industries.
We are a catalyst for countless trips and host many different destinations, all under the same Venture brand.
“For example, our current relaunched graduate service will be joined by a much broader set of specialist programs – including, eventually, tailor-made apprenticeships – and we are already working in partnership with Innovate UK to bring their pioneering Women in. Innovation and Young Innovator programs in the Venture fold.
“Venture is a building block of the CCR’s commitment to create sustainable jobs and inclusive prosperity here in the region – dedicated to developing skills and meeting the job needs of local and core economies, as well as the commercial economy. Above all, we are the catalyst for countless trips and host many different destinations, all under one brand. And this mark is Business. “