While there are many methodologies used to close a sale, there is perhaps no more valuable tool than personal experience – it is much easier to talk about the strengths of a product if you has intimate knowledge of it. This is why car salesmen are encouraged to take what is in the field for a test drive or why sommeliers should have tried every wine on the menu.
But for luxury real estate agents, especially those with listings in neighborhoods like Holmby Hills or Bel-Air, where mega-mansions can cost over $ 50 million, the first-hand experience isn’t exactly one option. That’s unless you’re Sam Palmer.
Palmer, who recently joined the Beverly Hills-based luxury brokerage group Hilton & Hyland’s Partridge Estates Group as a junior agent, is perhaps the only real estate agent in the world with experience with $ 100 million listings. dollars goes beyond the professional and the personal. He and his fiancee, Formula One Racing heiress Petra Ecclestone, lived for several years in Bel-Air’s famed Spelling Manor, a 56,500 square foot estate that sold in 2019 for $ 119.7 million.
The couple now live in Brentwood – their neighbor is Lebron James. This will be Palmer’s first official real estate assignment after racking up a resume that includes selling premium cars, recruiting and running an art gallery, as well as founding Staffing Properties, an agency that recruits domestic staff for luxury areas, something Palmer is very familiar with.
I recently spoke with Palmer to discuss his new adventure in the world of luxury real estate after living in one of the most luxurious mansions in Los Angeles. His comments have been edited for clarity.
SE: What about the real estate that interested you?
SP: Getting into real estate has always been part of my longer term project, but I think living at Le Manoir has really shown me that I have a huge passion for homes. I want to put the right buyer in the right home, advise people and give them a clearer perspective on what it’s like to live in these properties and make sure all of their needs are met.
SE: How do you think your past professional experience will translate into real estate?
SP: I’ve worked in sales my whole life, whether it’s art or cars, and then I worked in recruiting — which is all about people relations — so I think I have an idea. well balanced with what it takes to be a successful agent because real estate is really about advising people and building lasting relationships.
SE: Why Hilton & Hyland?
SP: I have met a lot of great brokerages, but it was really about who shares my values and could share my vision. I knew if I wanted to be in the luxury real estate market there was really only one choice, and that was Hilton & Hyland.
SE: Do you think your experience of living in luxury homes will give you a unique advantage over the competition?
SP: Yes really. I’m probably the only agent on the planet to have lived in three residences over $ 100 million, so I really get it. Some agents can be really impressed with the gadgets around the house – the giant screen theaters, the bowling alleys – and these are the kinds of things I can look beyond. For me, I’ve been on the pitch, I know how everything works, and it’s been the best learning because I’ve experienced it. But I still have real world experience, too. I know the value of something and I know that just because you have a lot of money doesn’t mean you have to spend an exorbitant amount to get the same product.
SE: What do you hope to accomplish at Hilton & Hilton?
SP: I’ve always set the bar high – and obviously getting this in the press sets me on a bit of fire – but I want to be the best-selling agent in Los Angeles, if not the United States.
Hilton & Hyland is a founding member of Forbes Global Properties, a consumer market and a network of elite broker members selling the world’s most luxurious homes.