DDB North America announced today that Sandra Alfaro joined DDB Chicago as Head of Business Leadership.
Alfaro will oversee the leadership and growth of the region’s largest office, reporting directly to the CEO of DDB Chicago Andrea Diquer.
Alfaro’s appointment follows the addition of Milo chao, who joined in September as Chief Strategy Officer.
Diquer said, “We are focused on building an incredibly diverse team of thinkers here in Chicago and Sandra brings a wealth of leadership and growth experience that will propel our business forward. With a passion for people, leadership and culture, Sandra has a superior ability to build and nurture the best teams to deliver integrated brand solutions to clients. I am delighted to welcome him to the team.
For more than 25 years, Alfaro has partnered with clients to drive transformational growth by harnessing the power and influence of a diverse consumer. She has a strong ability to understand business and leverage knowledge to inspire effective integrated, culture-driven communications. Alfaro joined DDB Chicago from Horizon Media, where she was the CEO of cultural creation agency 305 Worldwide, a joint venture with global artist Pitbull. Prior to Horizon Media, she was Managing Director of Gray Wing. During his five years with the agency, Alfaro helped rekindle Gray Wing’s leadership in the industry, adding new clients including Pfizer, Papa John’s, Lilly and Nestlé.
Alfaro started her career at Saatchi & Saatchi’s Conill Advertising, where she discovered her passion for advertising and business leadership. After Conill, she spent over a decade at The Vidal Partnership (TVP) building a premier account management team, reaching the role of Managing Partner of the agency before turning 30. She has also been active in new business, leading winning presentations for key agency accounts including The Home Depot, JCPenney, Nissan, DIRECTV and Old Navy. Her work at TVP has been instrumental in the agency’s spectacular growth, earning her recognition as Multicultural Agency of the Year for three consecutive years.
Alfaro said, “This is an incredible opportunity to join the DDB Chicago team. Andrea is an incredible leader with an unmatched passion for people and creativity, and I am delighted to work alongside her and be a part of this story of transformation.
Alfaro was recognized by Ad age as “Woman to Watch”, the youngest recipient to receive the honor at the time. She is an active speaker on topics such as leadership, culture and multicultural marketing. In 2019, Alfaro obtained his professional coaching certification and founded Power & Grace, a consulting firm offering life and business coaching, corporate training and public speaking. She channels her own passion for creativity through her obsession with books, theater and movies.
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