KANSAS CITY, Missouri – (COMMERCIAL THREAD) – Spring Venture Group (SVG), a direct-to-consumer digital insurance company specializing in senior health, today announced that Grant Eckert has joined the organization as chief marketing officer. Grant will also be a key member of the Spring Venture Group leadership team.
As Marketing Director, Grant will lead the marketing programs for SVG and its insurance brands: United Medicare Advisors and SmartMatch Insurance Solutions. His responsibilities include leading brand management, content management and performance marketing, leading media relations and managing consumer research efforts.
âGrant is a respected marketing leader known for his innovative and collaborative approach,â said Chris Giuliani, CEO of Spring Venture Group. âHis experience in brand building, direct response marketing and organizational leadership will be essential in leading Spring Venture Group through our next phase of growth. ”
Most recently, Grant served as Director of Marketing for National Debt Relief, where he led marketing efforts for customer acquisition, retention and brand development. Previously, he was Vice President of Marketing for JG Wentworth, where he extended his lead generation efforts beyond TV through new channels including email, direct mail, affiliate, display , radio and printing.
âIt is exciting to join a company whose culture is as unique and innovative as that of Spring Venture Group,â said Grant. âI look forward to building on the company’s success and helping improve the exceptional customer service for which its brands are known. ”
Grant holds a BA from Ohio State University and an MBA from Lehigh University.
About Spring Venture Group
Spring Venture Group (SVG) is the parent company of two leading industry health insurance companies focused on the senior market. SVG combines sophisticated data science with personalized advice to create a great customer experience. Powered by real-time data, SVG’s licensed advisors help thousands of seniors better understand their insurance options by providing coverage tailored to their exact needs. The company employs more than 900 professionals and is headquartered in Kansas City, Missouri, with sites in Atchison, KS and Scottsdale, AZ.