Express news service
BENGALURU: The trend towards the economy of passion is on the decline. Content creators, especially teens, are now shaping an ecosystem to shape their interests and leverage them to create a revenue model for themselves. In addition, it has enabled entrepreneurs and startup enthusiasts to bridge the gap between technology and users even further. That’s why Saurabh Saxena, who stepped down as co-founder of Vedantu in 2017, launched Uable, an app just for teens. Working as an educator in her first two companies, Saxena is not new to the field of electronic technology.
However, in his third business he wanted to focus on education in the form of entertainment, passion and non-academic skills. Co-founded by Vasavi Kandula, Uable only allows users aged 13-19 to register and become freelance content creators. According to the founders, the app inspires them to both create and consume content, make friends and explore their interests through micro-communities called Clubs. Engineering clubs, game clubs, designer clubs, entrepreneurship clubs … teens can interact with content, mentors and influencers on social media.
Launched in September 2021, the app has nearly a quarter of a million users. However, what it has been woven into recently is a model of content, community, and commerce. The launch of the in-app U-store, an integrated e-commerce store, is one way to encourage content for teens and empower them financially. âWorking with teenagers for 13 years, I’ve realized that preparing them for exams and getting them to good universities is only part of life. However, the passion and the lifestyle go far beyond education. This does not mean that we discourage education. But it’s just as important to capitalize on a teenager’s passion early on, âsays Saxena, adding,â Many teens limit their interests due to parental pressure or peer pressure. Therefore, we want to encourage young people to explore their interests, capitalize on their skills and build their profile.
What started as a life learning product has now evolved into a business and community model where content creators and consumers can earn ‘U coins’ to purchase a range of merchandise for content that ‘they produce. According to Saxena, the coins they earn are determined by the level of engagement and reactions a user generates through their content. âUsers can earn U-coins by engaging with high quality content and engaging with content. For creators, we inspire them when they create memes, video content, audio content, that are useful for communities.
The store includes electronics, BTS Group products, Marvel products, fashion items, and books. Very soon we will also be launching vouchers from their favorite brands and incorporating U-coins into the games, âsays Saxena, who enjoys reading philosophy books and traveling, which helps her relax. âThe lessons from my travel expedition or from reading philosophical books have helped me add value to building the app,â adds Saxena.
How it works:
- Register on the app if you are between 13 and 19 years old
- Post a dialogue in your favorite club such as “influencer”, “entrepreneurship”, “programming”, etc.
- Earn U Coins based on the engagements and reactions you receive on your content
- Buy goods ranging from 20 coins to 1,500 coins
Funds collected: $ 4.5 million
Trend clubs: Entrepreneurship, gaming, design and influencers club